WSJ reports:

According to the IBM survey of almost 1,600 shoppers in China across age,
class and gender groups, Chinese are far more likely than other consumers around
the world to check out goods at physical stores and then buy them online
afterward.

This group, called showroomers within the industry, makes up 24% of shoppers
in China compared with just 7% in the U.S., 5% in the U.K., and 11% in Japan.
And the numbers seem likely to rise; the survey found that 42% of shoppers who
made purchases in stores were undecided about whether they would buy in a store
or online in the future.

But most important for companies that want to influence Chinese consumers’
decisions when they are in stores: 45% of showroomers used a mobile device while
shopping to either compare prices, read reviews or learn more about products.

Read more: http://blogs.wsj.com/chinarealtime/2013/05/24/tech-companies-banking-on-more-smartphone-shopping/