For brands wanting to get away with greenwashing, one solution has become especially popular: stick an influencer on it. From Boohoo appointing Kourtney Kardashian as its “sustainability ambassador” to Shein’s notorious influencer trip to promote its “innovation centre” in China, using influencers has become a common tactic to gain attention for halfhearted eco initiatives – and to create a cushion between the brand and the public backlash.

Preaching sustainability while hawking fast fashion meet the greenwashing influencers comes via ChinaTechNews.com.