On December 11, TikTok announced a US$1.5 billion strategic partnership with GoTo Group, an Indonesian e-commerce giant, in a deal that would mark TikTok’s return to the Indonesian market after a sudden suspension of its operations two month prior. Under the deal, TikTok Shop Indonesia’s business would merge with Tokopedia, GoTo’s largest local e-commerce platform […]

TikTok’s Strategic Compromise: Navigating Local Protectionism with $1.5 Billion Tokopedia Deal for Indonesian Market Re-entry comes from China Money Network: Primary Data for China's Primary Markets! All Rights Reserved.