After years of sales troubles in China, Ford Motor saw a chance to ride the tide of electrification to arrest its demise.

From around 2020, the automaker followed Tesla’s formula of bypassing dealers to sell its cars directly to consumers. It introduced the Mustang Mach-E—an electric SUV with the iconic galloping horse logo, which Ford’s executives saw as a strong competitor to Tesla’s EVs.

Ford Tried to Sell the Electric Mustang to China the Tesla Way-It Didn’t Work comes via ChinaTechNews.com.