New York CNN —

Nnete Matima said she was attracted to work at TikTok because of how the social media platform was “really built upon Black culture” and the work of Black creators.

She saw and welcomed TikTok’s public pledge of support for the Black community in the wake of the 2020 police murder of George Floyd and applied to work for the company because she felt its corporate values “really resonated with me,” Matima told CNN.

TikTok was built off of Black creators. Black employees say they faced discrimination comes via ChinaTechNews.com.