When it comes to modern-day elections, they are fought as much on social media as on the field doing door-to-door campaigns. In the age when an average Indian spends more time on his or her mobile phone, busy ‘liking’ or ‘posting’ photos or life updates, political parties have also shifted focus on spending more on Facebook ads.

As Polls Near, BJP Goes Full Throttle on Facebook Ads, Leaving Corporates Behind: Data comes via ChinaTechNews.com.