Beijing will host the Olympic Winter Games in February. Yi Haifei/China News Service via Getty Images Chinese officials have hired a US-based media firm to help promote China and the 2022 Beijing Winter Olympics. Vippi Media signed a $300,000 deal to employ influencers to create content across TikTok , Instagram , and Twitch .

China is spending $300,000 to get US influencers to share positive social media posts to boost the country's image ahead of the 2022 Winter Olympics comes via ChinaTechNews.com.