Chinese officials have hired a US-based media firm to help promote China and the 2022 Beijing Winter Olympics. Vippi Media signed a $300,000 deal to employ influencers to create content across TikTok, Instagram, and Twitch. The contract comes amid complicated bilateral relations between the US and China over human rights issues.

China is spending $300,000 to get US influencers to share positive social media posts to boost the country's image ahead of the 2022 Winter Olympics comes via ChinaTechNews.com.