– Chinese officials have hired a US-based media firm to help promote China and the 2022 Beijing Winter Olympics.

– Vippi Media signed a $300,000 deal to employ influencers to create content across TikTok, Instagram, and Twitch.

– The contract comes amid complicated bilateral relations between the US and China over human rights issues.

China is spending $300,000 to get US influencers to share positive social media posts to boost the country’s image ahead of the 2022 Winter Olympics comes via ChinaTechNews.com.