Hong Kong, February 10, 2014 /ChinaNewswire.com - Xinwengao.com/ - The Predictive Analytics Innovation summit will offer more than 20 keynote presentations from industry heavyweights, interactive workshops with case studies across a combination of all audience and experts. This must-attend event will be taking place on March 27 & 28 at Intercontinental Grand Stanford Hotel.

Following the success of the Predictive Analytics Innovation Summit in 2013, it was praised for it’s high-class content and interactive format; The Innovation Enterprise are pleased to bring this cross-industry innovative summit back to Hong Kong this spring.

Across the two days delegates will have ample opportunities to hear insights from key industry leaders including, Estee Lauder, Prudential, HSBC, British American Tobacco, Citi, Aegon, UBS, AIA & many more.

The agenda covers hot topics and advanced methods such as customer insight, risk management, analytics in retail banking, CRM analytics, modeling governance, leveraging analytics to improve strategy, and many other innovative applications that benefit organizations in new and creative ways.

Organizations are looking to predict how customers will respond in the future, and realizing their historical data is an untapped resource. Beyond standard business reports and sales forecasts, predictive analytics offers actionable predictions for each customer. These predictions deliver more relevant content to each customer; improving response rates, click rates, buying behavior, retention and overall profit.

“With the explosion in complexity and volume of data in the last few years, analytics leaders have been forced to face the challenges posed by more complex models and an increased demand from actionable insight.” Said Elaine Li, International Events Director from IE., ‘The Predictive Analytics Innovations summit will bring the leaders and innovators from the industry together for a summit acclaimed for its insight into analytics and customer behaviour. This must-attend conference is for everyone who is pushing their business to the next level.”

For a complete list of speakers, agenda, and registration details for The Predicative Analytics Innovation Summit, visit: http://theinnovationenterprise.com/summits/predictive-analytics-hong-kong-2014

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